The glory of telling a story

telling a storyBloggers do it for fun but show them money and they will put a human face on your brand and enable it to look larger than life.

I often discuss the fine art and science of corporate blogging, since so many seths don’t seem to understand its worth. I tell them to write own blogs or hire external bloggers to create a base upon which to build their brands. Blogging can set any brand apart from competitors by creating awareness. Giving away bits and pieces of information required to create a bond and a rapport that makes people want to trust a brand. Bloggers do the homework before they start; Who are your audience? What do they need? What information can you provide that can help them? And how can they offer advice that appears more earnest and is better researched than others they might come across, all while representing your brand in the best possible ways?

Bloggers are very creative at storytelling. You may find them bombarding readers with meaningless updates or personal rants but when they become brand ambassadors, they are like hens who know best about eggs. Let them tell your story.

Ironically, in local context brands and their marketing have not realized the power of blogging what to talk of capitalizing on how they can become their ambassadors. They will not only research and write good content but will also effectively announce events you will be holding, or special services you are offering –separately –at the end of your blogs.

So if you are having a website without a blog, you are missing out on some big opportunities to engage your prospects. A static website that doesn’t change or feature new content is essentially an online brochure. In today’s social media-driven world where engagement with your customers is expected online, online ambassadors are essential and bloggers are the best brand ambassadors.

Note: This post came up while discussing Cloud Computing with Haider Ali Turab from rentVm.

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7 Responses to The glory of telling a story

  1. Remarkable post and was very informative……You are right, blogs have more chance of marketing products with their words and if you are a blogger with excellent writing skills the chance is yours :-)

  2. Saima Ashraf says:

    Yes, a website without blog is playing orchestra in a jungle

  3. Kausar Bilal says:

    A very powerful post, feeling the pulse of the market. It educates the entire marketers community, specially in countries like Pakistan, where social-media marketing is a new and still emerging. Actually, the need of the hour is to educate the marketers to take advantages of endless market prospects that will open up to them as a result of online buzz created by social media practitioners.

    In Pakistan, when businessmen are told about the online marketing they listen with interest and awe, but are unsure, unaware and uneducated about what to do. So, as a first step, they need education.

    The post is very educative and beneficial addressing the entire business world. Thanks for touch such a crucial topic.

  4. `KO says:

    Another powerful title. Yes, you tell my story. You do it better.

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