Category Archives: Business

E Commerce – a viable commerce channel

Advent of computers and collaborative Internet technologies has changed the ways we do business (also the ways we live). Beyond desktop and mainframe computing, Internet has emerges as a huge market where anyone can sell and buy. Are businesses selling … Continue reading

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Content is the king

In the brick and mortar world, businesses vie for a coveted spot — the end of the aisle or end cap. On the Internet, the end cap is a top position on search engine results pages and, as every webmaster … Continue reading

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The glory of telling a story

Bloggers do it for fun but show them money and they will put a human face on your brand and enable it to look larger than life. I often discuss the fine art and science of corporate blogging, since so many … Continue reading

Posted in Business, Fine Art of Blogging | Tagged | 7 Comments

Blog marketing is still alive and kicking

Bloggers (web publishers as they are called in SEO and web marketing terms) have been trying to create online buzz by writing about brands they like and offering backlinks on their blogs and making some extra money for their efforts. … Continue reading

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No, I am not commuting, I am telecommuting

Emerging technological phenomenon called telecommuting (or telework) is changing focus from physical presence at the primary work site to what an employee can deliver. While the concept of telecommuting has been in existence for some time, the technological tools available … Continue reading

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Blogging course in business schools

I’m sure that every one who has been out in the blogosphere for a few years can look back with perfect retrospection and name a few courses we should have taken back in business school. That would have made blogging and … Continue reading

Posted in Business, Fine Art of Blogging | Tagged , , | 10 Comments