E Commerce – a viable commerce channel

Sponsored by Katoti.Pak – pioneer discount coupon site in Pakistan

Advent of computers and collaborative Internet technologies has changed the ways we do business (also the ways we live). Beyond desktop and mainframe computing, Internet has emerges as a huge market where anyone can sell and buy. Are businesses selling and buying online in Pakistan? My answer is not really. We are only starting to get there, very slowly.

As per the common definition, “ecommerce (electronic commerce) means selling and buying of services and goods over the electronic medium, like Internet and mobile phones”. E-commerce, in theory, is not only a big convenience but also can be a boost to otherwise sluggish economy. From consumers’ point of view, shopping online saves time as well as money. Consumers can see more, compare and find more choices and the best deals with a few mouse clicks while sitting home. That is not possible for those who go and shop on ground. No one can visit each store to find what they are offering and how? Moreover, it is a big hassle going to shop in any of the crowded shopping centers (like Anarkail and Liberty Lahore or Tariq Road, Karachi) with no dedicated parking spaces. Ecommerce makes it easier for consumers to make interactive purchases online. A consumer uses a credit card and make a number of purchases online that will only drives the retail (or virtual) outlets, but also provides indirect business to the delivery channel, packaging companies and other smaller businesses which may be in the middle of the transaction before the delivery is actually made.

Continue reading

Posted in Business, Technology | Tagged , | 2 Comments

Content is the king

In the brick and mortar world, businesses vie for a coveted spot — the end of the aisle or end cap. On the Internet, the end cap is a top position on search engine results pages and, as every webmaster knows, that is not easy. Effective content marketing strategy is one thing can help businesses get their products seen by traditional search engines and comparison shopping websites. Nicely written, compelling, keyword-rich and dynamic content is the quickest, least expensive and easiest way of building online business.

Information technology and eCommerce have become inextricably interwoven. With the Internet now becoming ever more widely available as a big marketplace, it has become one of the main sources of information and communication for millions of people all around the world. The more content draws online population to business, the more people will want to be involved. Content attracts and holds the attention of readers and makes them want to stay on the website for longer duration. Businesses have to make sure that they have a consistent and unrelenting content marketing strategy giving informed users with Internet access something original and useful to learn before buying. Continue reading

Posted in Business, Technology | Tagged , , | Leave a comment

Katoti.Pk is a smart choice

katoti.pkNew “in thing” is trend to shop online and save through discount coupons, vouchers and deals. For buyers it is saving money and continence and for sellers it has created new opportunities to sell more and to wider audience. New online stores are coming up every day and they are offering different shopping deals and free online coupons to attract buyers. This is a business model that has win win situation for both merchants as well as consumers.

Who wants to go to crowded shopping malls, drive, park, search for what is required and come back tired? The smart choice today is shop online, see more, compare and avail the lucrative discount deals and save big sitting in comforts of own home.

In Pakistan, Katoti.Pk is one of the pioneers that offers “free discount coupons upto 10% and discounts vouchers upto 75% on Food, Cloths and Major Brands, Restaurants, Hotel, Travel and more in your city” (Islamabad, Rawalpindi, Peshawar, Karachi and Lahore).

In order to facilitate online shoppers in Pakistan, Katoti.Pk – a fast growing community – is doing a good job by offering new products and also by creating awareness. Every day, more deals are coming online. Interested users can subscribe to Katoti.Pk to get the new deals in their inbox. Visit the website and see what they are offering and how.

Posted in Business | Leave a comment

Pornography on the Internet – Perspective

Pornography on the Internet is a new king of plague that has spread all over the world. It is seamlessly tearing apart the fabrics of societies, visibly corrupting the public morals and damaging the institution of family. It is also here in our society and every Web user is aware of its presence. More than 60 percent of the country’s Internet users are visiting porn sites, BBC reported quoting Pakistani telecoms officials. But many local users are still unaware of its impact and hence are indifferent about the need to combat this threat; some has simply chosen to ignore its presence. Even talking about pornography on any forum is considered a taboo.

Like it or hate it, explicit images of naked flash on the Internet are popular. Free and easy access to naked flash engaged in various acts is extremely popular. Let me hurry to add a disclaimer that the Internet cannot be blamed for this because it is merely a tool; neutral. Restricting access to the Internet is also not a solution. Similarly, Playboy, Penthouse, or Hustler cultures overseas cannot be held responsible for exporting the trend here. Dr. Irfan Mahmud Chaudhry, a psychotherapist in Lahore says, Viewing nudity is a personal penchant that may lead to addiction and many other negative behavioural changes. Continue reading

Posted in Personal, Social Media, Technology | Tagged | 22 Comments

Have a Blog or a Printing Press

Who all should have a blog? The answer depends on who is being asked this question. Given my personal interest, I say everyone should have a blog.

For marketers, public relations professionals, writers and all those who need to reach out with their ideas and or products and services, blogs are a must; easier, cheaper, convenient. But think outside the box and you will find people have experiences to share, stories to tell and put the things on record. They all need a blog. Continue reading

Posted in Fine Art of Blogging | Tagged | Leave a comment

Huawei Launches Honor 4C in Pakistan

unnamedAdvancement is a must if mankind is going to survive in the long term. Multifunctional cell phones are one example. They are the hottest gadgets these days, making communications faster and easier. In the time of increasing interaction between humans, more than anything, technologies are bringing sweeping changes to how people communicate and share information. Just as many other collaborative web technologies are distributing information on the Internet; cell phone text messaging, also known as SMS, short for Short Messaging Service, has become one of favorite communication tolls and useful utility to many including marketers and advertisers.

As per reports, billions of mobile phones have been sold worldwide. Mobile phone companies are always planning to launch new handsets, with newer innovations. Only yesterday, Huawei – a leading ICT solutions provider – has launched its Honor 4C and reports are that its sales are surpassing all other smart phones in Pakistan market.

Given the exponential growth and usability improving every day, industry executive are expecting that mobile phones will surpass the need of digital cameras in less than a decade. That is one of the reasons that SMS has become one of the mainstream trends and an integral part of mobile lifestyle in this attention age we are living. Young and old alike are seen deeply concentrating on cell phone screens and punching everywhere: in streets, shopping malls, mosques, buses, college dormitories, class rooms and on dining table or while watching thrilling cricket matches. Cell phone is perhaps the only utility that can be with the users anywhere. Which is one of the reasons that even marketers and advertisers are focusing on cell phone to reach out to their users’ base?

Given my own interest in mobile marketing, I am going to give it a try. I know I will find it very innovative and will make my work easy.

Posted in Technology | Leave a comment